Evaluation

http://www.youtube.com/watch?v=57GdTKVFjkw&feature=plcp&context=C3e3621eUDOEgsToPDskJMB_2Q8hhKd7nDoDW0XEil

Audience Feedback

1. Do you think the magazine appeals to the relevant audience?
2. Were you able to tell what the target group for our film was?
3. Are there are improvements that could be made to the film?
4. Would you recommend this short film to anyone else if it was ever released in cinemas?
5. Would you be able to relate to the issues raised in this film?
6. Does the film flow appropriately or does it look unrealistic?
7. What improvements should be made to the poster and why?

Anna, Olivia and Abigail
These girls felt that the magazine appealed to the audience because of the font style and the colours on the magazine as well and this made it easy for them to work out which target audience the magazine was aimed for. One improvement they suggested to the film would be to change the font for '2 months later' and try to relate it more to the magazine to show the depth and seriousness of the magazine and film. If these recommendations are followed through then they said that they would recommend the film to other people. All three of them said that they cannot personally relate to the film but they can empathise with the characters' situations and are aware of the storyline within the film. They said that they like the flow of the film and it looks realistic and it has a good storyline to go with it and they believe that the poster does also compliment the magazine and the film and no changes should be made.

Nisha, Sharonjit and Neelam
They believed that the magazine did appeal to its target audience of youths and one way they were able to tell who the target group was through the way that the actors were dressed in the magazine article. This group did not think that any changes should have been made to magazine article and by watching the contents of the film, they said that they would recommend our film to people if it was ever released in cinemas. These girls stated, however, they would not be able to relate to the issues raised in the film and could probably be because this genre of film does not include them in it. The film flowed well along that stated that they felt like they knew about what scene would be next and the intensity of that scene. When it came to the poster they said that we should leave it the way it is.

Nayib, Gurdeep and Isaac
These boys said that the magazine is relevant to the film because the setting and the lighting of the magazine links to the film which implies intensity, misery and intensity. They said that through this they were able to tell what genre the film was because of the typical stereotypes associated with the characters and the contents of the film. The sound in the film is something that could be improved as they said that is should be faded in rather than coming in unexpectedly. They would also recommend the film to people if it was ever released in cinemas because they themselves have sort of been able to relate to the contents of the film. Regardless of the minor changes they suggested they do think that the film flows appropriately and another change they suggested was to the poster and they feel that the change should be the font on the title of the poster.

Manisha, Carendeep and Aynsley
They thought that the magazine appealed to its relevant target audience and they were able to tell what the target group for all of the products are. They didn't think that any changes should be made to the film and it would be a film that they would be able to recommend to others if it was released in cinemas. They also felt that they wouldn't be able to personally relate to the issues raised in the film but that others could. They felt that the flow of the film was appropriate and was realistic and was something that relates to current issues in today's society. They also felt that no changes needed to be made to the poster.

Sonia, Qasim and Komal
They also believed that the magazine appealed to its relevant target audience and they were also able to identify the specific target group for the magazine review and the film. They felt that there were no changes that needed to be made to the film and it is something that they would recommend to the right people if it was released in cinemas. They couldn't personally relate to the contents of the film but they could see how others would be able to do so. They felt that the way the film was edited flowed really well and that when it came to the poster there was no changes that needed to be made.

All groups felt that our magazine related to the film and no changes needed to be made to it. A couple of changes were recommended for the poster and the film and if these changes are possible then they will be made and if it improves the current state of the work then these recommendations will be kept.

Song Choices for the Film

These are the different songs that we would like to incorporate into our short film. The different lyrics in these songs all do serve some signifance to the contents of the film. We will fit all of these different songs in according to whatever scene they suit the most. Another reason that we chose these songs is because they are songs that we related to and thought they would also help to explain the contents of the film alongside the storyline.
Skepta - Hold On
Chase & Status ft. Tinie Tempah - (HITZ)
Dappy - Tarzan Freestyle
Maverick Sabre – Let Me Go
Professor Green ft Maverick Sabre - Jungle
Tinie Tempah – Obsession
Tinie Tempah and Emeli Sande

I.O.U Film Script

I.O.U.


Int. George Park Scene - Night

Lewis and Marcus are arguing in the middle of the park.
Marcus throws Lewis up against the basketball cage.

Marcus

You don’t have to do this man, your going to end up getting yourself killed!

Lewis

Hey! You’re meant to have my back with anything Marcus; I’d do anything for you!

Marcus

Well don’t do this for me then!

Lewis

It’s too late for that… Now are you coming or not?

Cut To:
Int. Marcus’s home - Day

A close up shot of Marcus picking up the mail, finds a letter with his name on. Extreme close up of him opening his letter showing his eyes looking at the letter.

Marcus

I got in, I did it. (Shouts) I GOT IN!


Cut To:
Int. Black screen –

Shows the film title

‘‘I.O.U.’’ Soundtrack starts Soundtrack playing – Chase & Status ft. Tinie Tempah (HITZ)

Cut to:

Int. Marcus leaving his home and on his way to college - Day

Soundtrack playing – Chase & Status ft. Tinie Tempah (HITZ)

Quick shots of Marcus walking to the bus stop, getting on the bus and walking into school. The camera will be showing the environment in which Marcus lives, establishing his class and lifestyle. The intro ends with Marcus walking in to his school gates being shown through a long shot

Music fades out
Cut To:

Int. Outside the school gates - Day

Long shot showing Lewis looking a bit mysterious, then he is shown with a close up, to make his identity clear and established as a main character, then in the background of Lewis’s close up Marcus is shown walking up and out of the school. They both notice each other and start talking, Mid-shot

Marcus

Yo! Lew! What’s goin on bro? How come you’re here?

Lewis

Hey man, I just thought id pay you a lil visit; see how my boy is doin. Still at this dump I see, aha!

Marcus

Ah Yeah, dropping out wasn’t an option for me.

Lewis

Yeah well it was the only option for me.

Marcus

Well me staying here has finally paid off! I’m going to America to play Lou! All I have to do is get through the rest of the year! This scholarship is it man! I got the letter this morning

Lewis

That’s great man, I’m happy for you… if I didn’t go you know that would be me right? Aha!

Marcus

Aha! Yeah sure!


But I did come to ask you for something

Marcus

Sure man, what is it?

Lewis

I need you to come on a job with me tonight, 11 meet me at Cage Park.

Marcus

Lou, you know I aint into that stuff…

Lewis

You know I wouldn’t ask unless I had no other choice. You’re the only guy I trust, com’on man

Marcus

Ahhh Okay man, I got you, Cage Park at 10 yeah?

Lewis

Naa 11! I’ll catch you later yeah

Marcus

Cool!
Cut To:

Int. Streets - Day

Soundtrack starts ‘’Dappy-Tarzan Freestyle ‘’

Lewis walking down the road (Fades out) then close up of Marcus’s face. Then Marcus walking in the other direction. Following Marcus’s walking journey to his girlfriends house, showing the distance from his college to hers (Close)


Cut To:

Int. Rebecca’s house- Day

Music fades out as he walks up to knock the door and completely stops when he is let in. They hug and then go and chill out on the couch in the living room.

Rebecca

Hey, what’s going on?

Marcus

Lewis came to my college today and asked for a favor, he needs me to go with him on a deal tonight… I don’t know what to do.

Rebecca

if it’s going to be dangerous then there’s no way you can go! You have too much to lose! Lewis doesn’t! That’s why he does this stuff

Marcus
I know but he’s like a brother to me.


Rebecca

Its your choice Marcus, just please be careful


(Text message from Lewis saying the deal is now at 10pm, not 11)

Marcus

Oh what! Ah, I’ve gotta go Rebecca; I have to meet him earlier. I’ll text you later okay

Rebecca

But you only just got here!

Marcus

I know but I’ve gotta get home before later… I’ll text you tonight, okay.

Soundtrack starts ‘’Maverick Sabre – Let me go’’ Marcus leaves. Rebecca standing at the door watching him walk away)
Cut To:

Int. Streets - Late day

Walking home, (Marcus) lots of extreme close ups showing his facial expressions ‘’Frustrated’’. Kicking the bus stop showing his emotion. Arrives home, throws bag and BALL down, gets in the shower, eats some food (close ups and mid-range shots) puts coat on, walks past his basketball and bag (Use the same shot when putting them down to show he is leaving his ball)

Cut To:

Int. – going to the park – Night

Soundtrack starts ‘‘Professor Green ft Maverick Sabre - Jungle‘’

Series of cuts in action showing his journey to Cage Park. Close up/long range/tracking/pan shots


Cut To:
Int. Cage Park - Night

Close up shot of Lewis, talking to another gang member briefly about the job tonight, in the background we see Marcus walk up behind Lewis. Close up of Marcus saying:

Marcus

Hey man, can I talk to you real quick?

Lewis

Yeah sure, quick though, we have to leave in a minute, for a second I thought you weren’t going to make it! (Laughs)

Marcus

Lou, I’m not going with you man… I can’t let anything jeopardize my chances of going to America.

Lewis

(Turns to other gang member) blood, take this and go wait in the car. (Turns back to Marcus) Marcus, stop being stupid, lets go; I can’t have you being like this now.

Marcus

No, I’m done with this, its not right, you don’t have to do this either! You can do anything you want too! You can go back to…

Lewis

Don’t preach to me man! I aint like you! I can’t do what you do…. Now just do me this one last favor before you leave everything here behind forever and come with me! You owe me, remember?


Marcus

No, forget this, I’m going…

Lewis

(Grabs Marcus) – No you aint (shouts)

(Back to the beginning)

Lewis and Marcus are arguing in the middle of the park.
Marcus throws Lewis up against the basketball cage.

Marcus

You don’t have to do this man, your going to end up getting yourself killed!

Lewis

Hey! You’re meant to have my back with anything Marcus; I’d do anything for you!

Marcus

Well don’t do this for me then!

Lewis

It’s too late for that… Now are you coming or not?

Marcus

‘Pause’… no, bye Lou

Soundtrack starts ‘’Hold on - Skepta‘’


Shot to reverse shot of Marcus walking away and Lewis’s face, then an establishing shot of them two walking away in two different directions. Cuts to black ‘‘Music starts to play’’ ‘’ Dare to dream/Hold on*****’’ Music fades



Int. Marcus’s home - Day


Marcus goes home and the next day while Marcus is packing his suitcase he gets a phone call from Lewis (Extreme close-up showing ‘Lewis’s’ name and picture on the phone screen, shot and reverse shots showing Marcus trying to make up his mind if he should answer or not. Cuts black, then Marcus saying ‘Hello?’


Soundtrack starts ‘’Hold on - Skepta‘’

END

Magazine Review Build Up

This is the final version of the magazine review page. Looking back on the other designs this seems to look more appropriate than previously. This title looked a lot better than the one from before and this final piece is definitely something that we are happy with and have the intention of sticking with. The black background helps the numbers at the bottom stand out more.

This magazine review has been changed again. I have removed the image and text in the top left corner of the page and have now replaced it with a paragraph of text and looking at its current state it suits the magazine better. The title is the only issue at the moment but once that has been worked out then it will be placed at the top of the page like before. The previous magazine review page looked good but after looking back on the magazine review we decided to choose another article to look at and its design looked easier to work with so we made the appropriate changes to it and once the title is in there then it will look a lot better than it currently does. The main image on the left has been cropped so that there is less head room than there was before as well as the image been brightened a bit which helps to make the image stand out so much more.

This, so far, is the completed version of the magazine review double page. We have tried to follow the conventions that Empire magazine uses and incorporate it in the best way possible. The images have been included and a title and it has been set out accordingly and has given the best possible outcome. Looking at this final version, you can see that the layout has completed changed to what was on there previously and the reason for this is because the image looked better when it was enlarged down the page rather than staying in the top corner of the page. The other small image looked better over the small textbox. The black and white fits with the concept of the film because it represents darkness, struggle and conflict so it was more appropriate.

In this one all of the text is complete with the only thing left to do insert two images. If any of the text needs to be re-positioned then it will be done. So far the work is looking quite good the only issue is the lack of photos so it does make it really difficult to finalise the work without any images.

More text has been added to the magazine review page to make up the article. Once the pictures have been taken then this will make it way easier to put align the text better. It is difficult getting the photographs but once they have been taken then it shouldn't be a problem to complete the rest of the work.

Looking at this version of the magazine review you can see that the relevant changes have been made to it. More text has been added to the page and on the left you can see that the text has been moved up to make more space for writing to go there and if it has to be changed again then these changes will be made.

On this version of the magazine double page spread, there have been changes made to where things are going to be. Looking back at the magazine review of Avatar from Empire magazine, the change in design seemed appropriate because even though the film is not the same genre as ours the layout of the magazine and the concepts it follows is what we can work with to help us. On this version we have also changed the Futura font to Times New Roman and the reason for this is because it was the font that was used in the Empire magazine so it looked better to change our text to match this as well. The different colours on this version of the magazine is just a guideline to help know where the text and the images are going to be placed. The title and the sub-heading have also been removed because they did not seem to fit in with the layout of the film and it also looked quite awkward where it was positioned. There is also a border around the magazine page to include the page numbers, possibly more colour and to make sure that everything fits around the page equally.

This is the newer version of the magazine review double page spread. With this version you can see that it has a title and a sub-heading. The sub-heading says: "Urban Youth - What you sayinnnng!!" and this reaches out to younger audiences because it is to give them the opportunity to express their thoughts and ideas of the film as well as the concepts that they gather from the film. On this version of the magazine review, page numbers have also been included in the bottom corners of the page and the reason for this is to make the magazine review look realistic. The fonts used in this version are: Futura and Transformer. Blue and grey have become the colours that are part of magazine review and so far these do seem to fit the work that has been done so far and if the colours need to be changed then these necessary changes will be made whenever it's best.

This is a further update from the previous mock-up on the magazine that has been made. More text has been added to the magazine review but once the images have been taken it will be much easier to put the text into the work because they will fit around the images more.

This is the starting point to the double page magazine review. This is just a rough idea of what content is going to be in the review but any necessary changes are going to made and updated on the blog.

Poster Build Up

This is another update on the poster. The images are quite good but it has been really difficult to put them together with the text and because of this the current version of the poster does not look as good as it should have done. We ran out of time to try and make the poster better than it could have been and the thing we realised is that when the image and the text were separate they both looked really gooid but once they were put together it didn't look as good as we had visioned so that is also something that made it really difficult with the making of the poster. From the feedback we received from the audience, we decided that it was more than likely that we would keep this poster because they actually liked the design we came up with.

This next version of the poster has changed from the previous one because the first one had an image of Jason's silhouette rather than his actual picture on there and it is an improvement this time around because by having the actor's actual face on there is showing the audience that he is the main factor of the film and what the film is based on. This version of the poster is not so good because the image we have is not perfect for the idea we had but we are going to take more images and work around them as best as we can.

This first image is part of the idea that we had for the poster. The images that we have for the poster do not look as good as well had anticipated so we are looking to take more photos and see how they can be incorporated into the poster. The decision to do the poster landscape came because the Shank and Kidulthood posters that we looked at were both landscape. This first image represents the idea that we have for the title of the film. All of the text that is on this paper is the text that we would like to put on the poster but we have to make sure that we have the right photograph to place there and from there we should be able to work with the rest of it. It looks quite effective having the silhouette of Jason's character (Lewis) in the poster rather than the letter 'I' as it makes the audience really think about the seriousness of the storyline.

Poster Mock Up

As our initial ideas with the main image will not be possible we have decided to make the relevant changes to the mock up as well as the poster.

This mock up shows the relevant name and scene changes that have had to be made to the film. It identifies to the audience the ideas and concepts that we intend to use and follow throughout the production of the film. There is also another film magazine review that we looked at for inspiration so the poster can reflect the magazine ideas but the other two films are the actual poster ideas.

We have taken the main idea of our poster from the film Adulthood and Shank. We have decided to take the image for the poster in a park with the three main characters but making sure that the two boys are being highlighted more than the girl. The colour scheme of the magazine will compliment the clothing of the characters so when we have worked out what the characters are going to be wearing then we can work on the colours for the posters there. If any changes need to be made to the design of the poster then they will be included on here and explained. The image for the poster has not been taken so this mock up is a rough idea of where everything is but when it comes to actually constructing the poster then we can see if we need to make any changes to the mock up and then we can make them.

As Adulthood is the main inspiration for our movie we are looking to make our poster look similar to that but it will obviously have our own twist on there with the images we took. When it comes to the images on our poster, we would hopefully like to take them mid-afternoon going towards the evening to make the audience see how we are trying to put in this element of mischief and trouble with it. The poster really needs to help play on the idea of dreams and obstacles that the individual will face both personally and morally and if there are any solutions to overcome these obstacles.

Magazine Mock Up

This is another update of the magazine mock up because when it came down to actually designing the magazine review. The image used in the article does not fit in with the design of the original mock up so by changing it around it seemed to fit a lot better so the original mock up had to be changed as well.

On this mock-up we have now included a title for the magazine article as we had forgotten to do so on the previous version of the mock-up. Any additional changes will be updated on the blog as well as the mock-ups. It is still quite difficult to piece things together seeing as we have not taken any photographs and do not have a fixed colour scheme. When we come to take the photographs we will have to make sure that the actors/actress are wearing appropriate clothes and colours that we will be able to work with.

This is a mock up of the double page review that we want to include there. We have not taken the images so it is harder to know where we are going place things specifically but any necessary changes will be updated on the blog and explained. The double page review needs to be as informative and realistic as possible and we might make it as if it was an article out of Empire magazine. even though Avatar is not the same genre as our film we looked at this magazine for inspiration because of the layout and the quality of the review.

Filming Schedule

Filming: 24th - 30th October 2011 (Filming will be done during this entire week).

Photographs: 24th - 30th October 2011 (During this entire week photos will be taken in the appropriate locations).

Editing: Week beginning the 31st October 2011 - 25th November 2011

Magazine Review and Poster: 17th November 2011 - 9th December 2011

Job Allocations

Casting (Jordan and Marie): Both of us worked on casting our characters because we had a good idea of who we wanted to play the characters. Sam, Jason and Hezzron are the three people that we have chosen to play these characters and we know that they are people we will be able to work with as they have the capabilities of play these characters properly.

Directing and Filming (Jordan and Marie):Jordan will be filming the short movie whilst I will be doing the directing. We will both be able look at the scripts and include any necessary changes if it comes to it and will make sure that we follow the script outline as much as we can.

Editing (Jordan): Jordan will do the majority of the editing but I will help him to do it as well. He will physically do the editing and I will just input my ideas where it is necessary. By doing this we are likely to get out work done more accurately and quicker this way.

Scripting and Soundtrack (Jordan): Jordan will complete the script for the movie and I will still be on hand if he needs any help with it. Jordan has also researched some songs that we are likely to incorporate into our movie at different points and he has included the points where the songs will come in on the script.

Analysis of Work (Marie): Whilst Jordan completes the scripts I will work on the analysis of films, magazine reviews, poster reviews and any other forms of analysis with the work. I will also try to make sure that the blogs are up to date as much as possible and make sure that Jordan also has a copy of the work.

Magazine Review (Marie): I will be working on the magazine review page. We will both take images for the magazine but I will be the one that constructs the double page spread by inputting the text as well and ordering the page accordingly.

Poster (Marie): I will also put together the poster from the photographs that we are going to take. I will work on constructing the poster by looking at the film posters we did reviews on and use them as our inspiration when it comes to the setting, colours and any props that might be necessary in the poster.

Planning: I.O.U

This film is going to be about a young teenage boy who is extremely talented at basketball and has been offered a scholarship to play basketball over in America. All is well until his friend gets himself into a situation that he feels he is obliged to help him through even though he does not want to pass up the opportunity of going to play in America. We have linked our film to Shank, Bullet Boy, Kidulthood, Save the last Dance and 4.3.2.1. All five of these films link specifically to our film in different ways and the content for each film enables us to work on a film that we feel showcasing the topic of Urban Youth that we decided on.

The reason that we chose urban youth is because as young individuals ourselves, we felt that this topic would showcase what we can do and how we can relate our ideas of real-life concepts to a fictional film. The different locations that we decided we wanted to film are: the school, in a kitchen and bedroom at a house, in a park, on the bus and possibly through City Centre. These different locations all serve relevance to the different scenes and subjects in our film.

What is the name of the film? What does the name of the film suggest about the film?
We decided to name our film I.O.U (I owe you) and the reason for this is because Lewis (the best friend) in the film feels that Marcus (the main character) owes it to him as a friend to help him out because he owes someone else as well. We decided this would be the perfect play on words because it shows how Lewis is trying to take advantage of his friendship with Marcus because he knows that Marcus is loyal to him and helps him through everything but this time around Marcus is conflicted with his loyalty to Lewis and following his dream - something Lewis is trying to dissuade him from. The title of the film also seems to suit the film because it gives the indication how these two friends face conflict both personally and morally so the I.O.U gives this idea to the audience.

What pace of editing is used? Does the pace increase/decrease at any time?
During editing we are likely to decrease the dramatic scenes to add more effect to the scene and make it more realistic to the theme of our movie. It also adds to the effect that these friends face conflict with each other so the pace shows the intensity and the seriousness of the situation.
We chose to have Sam (Rebecca - the girlfriend), Hezzron (Lewis - the best friend) and Jason (Marcus - the main character) as the main characters in our film because we felt that they were people who would suit the personas these characters would portray. Another reason that we chose them is because they are also people that we know so we knew that they would be able to do the work to the best of their abilities. With our filming schedule we need to work around it because I am always busy at the weekend and Jordan is always busy during the week so we need to make sure that we can work around this as well as Sam, Hezzron and Jason's schedules. We also have Shaqeel playing as accomplice of Hezzron's character Lewis and he is shown at the park scene where the confrontation between Marcus and Lewis takes place.

We have chosen the following settings to shoot some of the scenes:
George Park
House - Hallway, Bedroom
College
Bus
City Centre
The Streets

All of these different locations are relevant to all of the scenes in our short film and we feel that they will all showcase the topic of urban youth that we are showing through the characters in our film.

Magazine Film Reviews: Empire - Avatar, The Day After Tomorrow & Kidulthood

We looked at the magazine review for The Day After Tomorrow as well as the Avatar and Kidulthood ones. This magazine review offered a different perspective and with the image that we used in our main article we decided that this new article would be better to follow to suit the design we wanted to make. This review has one main image, a paragraph describing the actors and his previous roles as well as the main article itself.

This the image that is in the magazine film review done by Empire magazine on Avatar. This magazine review gives an indication to the audience about the content of the film and the images showcase the different scenes that are in the film. This article in the magazine about the film gives a detailed insight about the film, its director and the actors/actresses in the film. This double page spread does higlight key facts about the film and by having such a significant image like the one above it gives the audience an idea of the sort of characters that are in the film as well as what the characters look like. Avatar is not within the same genre as our film but if we follow the concepts and ideas that this magazine follows then we will be able to make a magazine article that is suitable for this genre and shows the contents of the film in the best way possible.

The main image on the magazine double page spread does cover both pages and then the beginning of the article starts in the bottom left corner of the page. By making the image spread across both pages, they are showing its significance as well as making the audience think about what scene of the film this is and why they decided to make this image central. We intend to do the same with our magazine and we just have to make sure that it is descriptive and makes the audience see more into the film than they should.

Empire magazine also did a review on Kidulthood. With this review you can see that they have spoken about the plot, given a rating out of five as well as mentioning the main actors/actresses that are in the film. This review might not be as informative as the Avatar one but the reason we used it as an example is because it is more relevant to our genre and can give us a starting point when we come to workinh our double page spread. The lack of information on this review shows that when we are writing our article we should make sure that there is enough content like the Avatar film but is more compatible to Kidulthood.

What ideas can be used in the magazine double page review on I.O.U? What will be included on the magazine spread about I.O.U?
With the double page review on our film, we have to ensure we mention the characters, their roles and the content of the whole film. The image we put there should be of a scene in the film which definitely enables the audience to be able to read into what the film has to offer to them. In our double page spread on I.O.U we intend to outline the details of the film, the actors/actresses in the movie and the ideas and perceptions that the movie portrays. It is important that we include the correct information we should also make sure that the image we choose is suitable for the magazine because we want the readers to look into the film and see it for more than what it is and gather an understanding of what we have created.

Ancillary Task - Movie Poster (Adulthood and Shank)

The theme for our movie poster will be largely inspired by the ''Adulthood'' movie poster. With the main characters in the middle of the screen and the background shows the area they live in or something - which indicates the sort of lives they all have. The Title of the movie being bold and in the middle of the screen close to the characters. Our movie poster will not have as many characters in as ''Adulthood'' did and also wont have any visual effects in the background, our pictures will be natural and the only things that will be edited in will be the text. As the poster above also shows we will have at least one main prop on our poster. The Adulthood poster has a baseball bat as the only prop, seen as it has a lot of meaning within the movie. Our Prop will be a basketball because the ball has a lot of meaning to the story seen as because of basketball the main character ''Marcus'' is moving away to play basketball in America, but the ball will be on the floor showing that his future isn't as much in his hands as he would like. The positioning of the character on the poster will have meaning to it, showing how they now feel towards each other and how the characters relationships have changed towards each other. This film is the continuation of Kidulthood so if audiences have already seen Kidulthood then they will have an idea of what is to happen in Adulthood.

When you first look at this poster all you see is a group of individuals that all look like they have been or are up to no good but if you look beyond all of that there is the likelihood that you can gain a different perspective of it. This poster should make the audience think why the characters are showing this persona and what has influenced the choices they make in the film. This film is a follow up from Kidulthood so if people have seen this film before then they are more likely have a better understanding of this poster as they will know what relations the characters have with each other as well as what to expect in the film.

Shank is another movie poster that we were inspired by and decided to use to help us with the designing of our film poster. This poster shows the main characters in the film along with a dog running away from or running towards what seems like a fight. This poster gives the indication that something serious has happened because of the fact that the main characters are running and there is a mass crowd in the background. All of this gives a slight idea to the audience of what is happening but the audience need to see the film to look in more depth at the purpose of the poster and how it helps to sell the film. This is inspirational for our film poster because our intention is to include the three main characters and take a photograph of them maybe at a park or against a wall and try to showcase Lewis'(the main character) conflict and show how his girlfriend and his best friend have an influence on all of this.

What ideas of both movie posters are relevant to I.O.U?
The target audience for both of these films would be teenagers. This is even more relevant to our film because we have the same target audience and we are trying to use the ideas that these movies showcase in our film. The concept of friendships, loyalty as well as the personas that are portrayed from these two movie posters are relevant to I.O.U because they give the film its purpose and identity.

Moving Image Media - Analysis of 2 Films

Kidulthood is the first film that we decided to analyse the contents of.We chose the scene that features Sam killing Trevor (Trife) after an altercation at Sam’s house, which saw Sam’s mother getting injured in the process. This leads to the party where Trife is killed. One shot in this scene that helps to convey the message is the high camera angle of Sam standing over Trife and this gives a sense of fear and being powerless and our film is relevant to this because the friend in our film is trying to get the main character help him with something dangerous which could have an affect on his future if he does get involved.

Slow motion is used at the point when Sam attacks Trife with the baseball bat. This adds more effect to the storyline because the audience already knows what is about to happen but they want to see if they can be proved wrong. This links in with our film because even though we are not feature specific violent scenes like this, we want to give our audience an insight of what they would expect from these particular characters. This entire scene is relevant to our film because our film does have some aspects of violence in the film and it indicates how violence is a factor that affects urban youth a lot these days and how Kidulthood and our film portrays this. This scene that we chose to analyse is set at someone’s house where a party is being held. This adds more effect to the scene because it makes people wonder what the immediate impact will be after this violent scene and who is going to survive after this.

During this scene, Sam is shown to be wearing a hooded top, jeans and trainers whilst armed with a baseball bat. He is showcasing the negative connotations of his character through his demeanour, attitude and style of clothing because people going to parties would not wear hooded clothing or be carrying a baseball bat. This is relevant to our film because the friend in our film is a very violent person and wants to involve the main character in his problems and he, too, is wearing similar clothing to Sam throughout the film. Looking beyond Sam's clothing the audience might be able to see a frightened individual who sees that the power of revenge is his only survival technique and this is what his clothing represents instead.

Save the Last Dance is the other film that we chose and the scene that we chose in the film is that of Derek and his friend Malakai discussing what they are going to be doing. Malakai, like the friend in our film, is someone who has got himself into things that he shouldn't have and now he has a hard task to face and needs Derek's help. Derek knows that if he goes on to help Malakai then he knows it can ruin his chances of going to medical school but then he is also conflicted about being disloyal to his best friend. All of this fits in with our film because of the idea that our main character wants to follow his dream but try and be loyal to his friend knowing the consequences of it if he does and even doesn't help his friend.

In our film, the main character does actually decide to do the right thing, even though we won't be showing this part, and so did Derek which shows them that they know that they need to follow their dreams and lead a positive and safe life. It also shows the dynamics between them and their friend and that the main characters are still willing to stick by their friends even though they know that their friends will lead them down a dark path.

Kidulthood Link - http://www.youtube.com/watch?v=iUrxrTrinUI&feature=related
Save the Last Dance Link - Unavailable on Youtube

Film Inspirations

Kidulthood is a film about urban youth that was set in London. This film tries to give an interpretation of urban youth in London by showcasing popular subjects like drugs, violence, murder/suicide, other common crimes and even teen pregnancy. This is relevant to the film we created because we are also focusing on urban youth and the positives and negatives that have impacts on their everyday lives.

Shank is all about a boy called Junior who wants to avenge his brother's death so he recruits his gang and another gang to try and get the justice they feel they deserve. This film is relevant to our film because it gives an idea of how such a real-life situation is conflicting with a person's moral beliefs.

Bullet Boy is all about a young boy who has been released from prison and gives the audience an idea of the turbulent life he previously led and how it impacts on his friends and family. The film ends with his protagonist and his friend both being killed. This film is relevant to ours because the slogan of this film is "You only get one shot in life" and this suggests about how the main character in our film is better off following his dream than a life of crime with his best friend. Bullet Boy is also set in London and follows a similar concept of Kidulthood.

4,3,2,1 follows the paths of four young ladies and their involvement with missing diamonds. It also shows how violence is involved in this situation and how it affects the four girls and the other characters involved in the film. This film serves relevance to our film because it shows how violence is involved in their life and the impact it has on it. This film in set in a couple of different locations such as London and New York and it shows how the same or similar ideas can still affect people equally regardless of their location.

Save the Last Dance is all about a young girl who has given up on her ballet dream after her mom died. By moving to Chicago to live with her dad she is encouraged by friends and her new boyfriend to relive her dream and she does allowing her to be accepted to her dream school. This is relevant to our film because the protagonist in our film is trying to realise his dream but faces a few personal obstacles which makes him struggle to make up his mind. This film is set and based in Chicago. Numerous different settings such as: the nightclub (STEPPS), Sara's house, Derek and Chenille's house, the school, train, the ballet school, their high school and even a late night scene in some abandoned alley way. All of these different location portray the personalities of the characters whether it's in a positive or negative way.

The target audience for all five of these films have the same target audience which is teenagers. All of these films have young people in them and this helps them to shoe these audiences how they are trying to relate to stories that generally affect them by using people of a similar age group. They are trying to show their target audience about decisions that affect young people's lives and whether or not they are able to recover from them or have to suffer severe consequences for their actions.